BMW USA

One of my biggest jobs of 2023. Creating a full-sized BMW SUV from sand. Well, I didn’t, but Leonardo Ugolini and Karlis Ile did. Besides that, I was involved in every aspect of this production, from concepting to publishing.

After 25+ million views and over 2 million likes, we lost track of the numbers. So many pages and people shared this that it was impossible to keep track…

This campaign for BMW USA’s Summer on Sales Event was a great success. We worked closely with Anchor Worldwide.